SEO or search engine optimization is basically referred as important tools and tactics that can be used for a website. The majority of these tools are focused on keywords, and how to design the website in such a way so that it's picked up quickly by the search engines. This includes making sure that the web pages are keyword enriched and placing the keywords in the title and domain name of the website. Alt tags are also used in the naming of images on the website.
SEM or search engine marketing mainly focuses on other ways to market the site as a whole. In other words, it looks at ways other than the search engines to get your website noticed. This includes submitting articles to directories and magazines, as well as joining different communities and forums. Video marketing via sites like YouTube is also an important marketing method. Using Pay Per Click ads is another very popular SEM strategy.
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